Dec 22, 2025  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [Archived Catalog]

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MCOM 371-371L - Advertising Copy and Layout and Studio (COM) (AW)

Credits: 3

Discussion of principles and techniques for developing creative campaigns. Laboratory assignments apply thinking, design, and writing skills to creative problems for different media and different targets. Encompasses creative development for all advertising media.

Accompanies MCOM 371. Prerequisites: MCOM 370.


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