Mar 16, 2026  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [Archived Catalog]

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MCOM 370 - Advertising Principles (COM)

Credits: 3
Study of advertising as an institution. Discussion of historical foundations, economics, social consequences, structure, planning, execution and evaluation phases of the advertising process. Discussion of advertising as it relates to other types of marketing communication.


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