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South Dakota State University    
 
    
 
  Oct 17, 2017
 
2017-2018 Undergraduate Catalog

Marketing Minor


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Program Contacts/Coordinators
Eluned Jones, Department Head
Department of Economics
DePuy Military Hall
605-688-4141
E-mail: eluned.jones@sdstate.edu
www.sdstate.edu/economics
Click here for additional department information.  

Lyle Olson, Interim Department Head
Department of Journalism and Mass Communication
Yeager Hall 211
605-688-4171
E-mail: lyle.olson@sdstate.edu
www.sdstate.edu/journalism-mass-communication
Click here for additional department information.  

Program Information
The Marketing minor represents a multi-department collaborative effort to provide students with supplementary training in both the qualitative and quantitative aspects of marketing. The minor will benefit students pursuing careers in marketing, business, sales, journalism, hospitality management, and advertising, among other fields.

Academic Requirements
A minimum GPA of 2.0 is required in the minor.

Student Learning Outcomes
Students earning a minor in Marketing will be able to:

  • Understand the role of consumer behavior in purchasing decisions and the forces that influence choice;
  • Demonstrate an understanding of economic and management concepts as they apply to the triple bottom line in marketing;
  • Demonstrate knowledge of technological and global factors affecting marketing practices; and
  • Demonstrate the capacity to evaluate ethical matters within the context of the discipline.

Course Delivery Format
The program offers courses on campus, with limited online coursework, usually during the summer.

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