2018-2019 Undergraduate Catalog 
    
    Mar 28, 2024  
2018-2019 Undergraduate Catalog [Archived Catalog]

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MKTG 476-576 - Marketing Research (COM)

Credits: 3
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisites: BADM /ECON /MKTG 370  and STAT 281 . Cross-Listed: ECON 476-576 .


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