2018-2019 Undergraduate Catalog 
    
    Jan 23, 2019  
2018-2019 Undergraduate Catalog
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ADV 370 - Advertising Principles (COM)

Credits: 3
Study of advertising as an institution. Discussion of historical foundations, economics, social consequences, structure, planning, execution and evaluation phases of the advertising process. Discussion of advertising as it relates to other types of marketing communication.


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