2017-2018 Graduate Catalog 
    
    Sep 23, 2018  
2017-2018 Graduate Catalog [Archived Catalog]

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ADV 576 - Global and Multicultural Advertising

Credits: 3
This course develops an understanding of global and multicultural advertising and marketing. Students gain experience in decisions that reflect an understanding of global and multicultural markets and explore the social and ethical issues in such advertising and marketing.


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