2017-2018 Undergraduate Catalog 
    
    Oct 18, 2018  
2017-2018 Undergraduate Catalog [Archived Catalog]

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ADV 442-442L - Integrated Marketing Communication and Campaigns Studio (COM)

Credits: 3
The capstone course of the advertising sequence. Use case study method and develop complete integrated communication plan for client. Make formal advertising campaign presentation. Hands-on application of integrated marketing communication campaigns. Corequisites: ADV 442L-442. Cross-Listed: PUBR 442-442L .


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