2017-2018 Undergraduate Catalog 
    
    Dec 10, 2018  
2017-2018 Undergraduate Catalog [Archived Catalog]

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ADV 371-371L - Advertising Copy and Layout and Studio (COM)

Credits: 3
Discussion of principles and techniques for developing creative campaigns. Laboratory assignments apply thinking, design, and writing skills to creative problems for different media and different targets. Encompasses creative development for all advertising media. Corequisites: ADV 371L-371.


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