2017-2018 Undergraduate Catalog 
    
    Mar 28, 2024  
2017-2018 Undergraduate Catalog [Archived Catalog]

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BADM 370 - Marketing (COM)

Credits: 3
This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing management, and evaluation and control aspects for both consumer and industrial goods. Prerequisites: ECON 201  or ECON 202 . Cross-Listed: ECON 370 /MKTG 370 .


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