2017-2018 Undergraduate Catalog 
    
    Mar 28, 2024  
2017-2018 Undergraduate Catalog [Archived Catalog]

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MKTG 474 - Personal Selling (COM)

Credits: 3
This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace. Cross-Listed: BADM 474 .


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